Content writing is geared towards getting people to read your website. You provide value to readers, give them something to talk about, and generate buzz.
What tools do you use to research content and get it in front of other people?
There are many great tools that you can use for writing content and marketing it. Today, though, I just want to present you (represent for some of them) the tools that I am using this week for myself and for my clients to create, research, and promote content.
5 Tools for Writing and Marketing Content
- Trello – Yes, I have spoken about Trello before, but it is now being used for more in my business. A client I recently landed uses Trello for their planning and strategy. We integrated well together.
- BuzzSumo – I have just started using BuzzSumo to research content, industry thought leaders, and successful marketing channels. The free version is rather limited and the starter pack is not cheap, but it is incredibly useful for a proactive content planner.
- Buffer – Yep, I still love Buffer. It gives me tools for planning and scheduling social media posts, tracking their efficiency, and rethinking my strategies.
- Google Webmaster Tools – Where do people find your site from on Google? What keywords are you starting to rank for naturally? What clicks do searches get to your website? These are all questions you can answer with Google Webmaster Tools.
- SumoMe Plugin – Sharing, tracking, list building and more. What’s not to love about SumoMe?
While I have to wrap up this post to head out and teach a young man English reading and writing, what are the tools you use to research and generate content?