15 Great Resources for Managing a Content Marketing Campaign

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In honor of Day 13 in the 30 Day Blogging challenge, I am going to show you the tools I use to manage and research content marketing and increase quality for myself and my clients. Because I want to provide the highest value, I am not using any affiliate links on this post. These are sites, resources, and tools I use and would recommend to anyone, free of charge.

Outsource Sites

  • Blogmutt.com – I am not going to recommend any other sites to outsource your content here. In full disclosure, BlogMutt was the kickstart to my career as a content writer and I happen to own writer’s stock in the company. But, if you want somewhere to get lots of content affordably with no contract and limited hassle, go on over there and use their product.

Information Sites

  • Neil Patel – Neil Patel writes some of the longest and information filled blogs on content marketing on the internet, or at least the little bit of the internet I read on a daily basis. Always a good place to find out information about the technical side of content marketing. Also, he reminded me I need to smile in profile shots.
  • Sark eMedia – I always shout out to Sarah and Kevin Arrow in giving a list of resources. They have great resources on their site, their email list is phenomenal, and their Facebook group is tremendous. If you go over to the link I included, you can access all of their resources as well as read an amazing blog on all the tools for getting legal and high-quality pictures online.
  • Screw the Nine-to-Five – Josh and Jill Stanton are hilarious and Jill is one of the best copywriters I know for crafting content in her own voice. I have been reading their blogs and newsletter since 2013 and the copywriting has been consistently good and had a unique voice across all platforms (blog, newsletter, FB Live, podcasts).

Tools

  • Nathalie Lussier and Robin Li – I honestly never know whether to include the Ally brand of products and consulting in a tool list or information site list. Since I am going to move my pop-up management back to PopupAlly from SumoMe this week, I decided to include them in the tools list at this point in time. Their email list-building challenge is amazingly informative, their products are top of the line, and their philosophy is right up my alley.
  • Buffer – This is pure tool. If you want a platform to schedule Facebook posts on personal and business pages, Twitter accounts, LinkedIn and more, check it out! My first Buffer posts were on the free version to read books to my children while I was away at a conference. Loved it ever since.
  • BuzzSumo– This tool helps you find out how people are sharing your content, what content is trending in your industry, and keeping tabs on other content information.
  • Canva – This is a great tool for quick editing of photos and access to free or cheap graphics to include in your photos.
  • Pixabay – Great resource for downloading high quality, royalty free images. If you sign in and upload some of your own photos the site is completely free and free of advertisements.
  • Grammarly – This checker is great for grammar checking your work as you type. The browser extension  for Chrome is a gift to writers everywhere.
  • DropBox – I would not be anywhere without Drop Box. I use it to organize, backup files, and do collaborative projects with clients in North and South Carolina, Idaho, and Egypt. Dropbox is one type of cloud storage and file management software. For a more complete list, check out this comprehensive review from Cloudwards.net
  • Gmail and Associated Products – This is worth a post in and of itself. I will update that link when I have created the post on all the ways you can use Gmail and other Google tools to manage content online.

Offline Resources

  • Coworking Locations – Really, besides giving me a place to write away from the bustle and hustle of a seminary-student wife and two preschool age children, my coworking location was my best source for leads in 2016. Skip the coffee shops, get better chairs, and do better work. Just google “coworking spot near me” to find one for yourself.
  • Networking Events – I have gotten clients from a BNI event and from a Chamber of Commerce event, as well as connected with other marketers. Meetup is actually a great way to find networking events in your local community.
  • Community Colleges – These will change depending on your location, but I always find interesting resources from small, local colleges for business people.

I could keep writing all day, but have other work to do. What are some of your favorite resources for writing, marketing, or networking as a business person?

Leave a comment below, and as always, email me if you want some help with your content marketing.

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