Before you wonder what is wrong with your sales and marketing stats,
Before you look at your SEO and SEM,
Before you split-test your CTA or headline,
Before you consider whether you have the right target market,
Ask yourself these questions:
Do I really understand what I am offering?
If you do not know what product or service you are offering, your metrics will not help you. Find something that you can do that other people want before you look at metrics. For example, I have started a board game company, a book publishing company, and several network marketing endeavors, but none of those were things that people would actually pay me for. Then I started blogging and got paid.
Find something you do that other people want, before you wonder what marketing statistics are.
Do I think people need this?
If you don’t believe in what you do, why should anyone else? One of my current marketing clients spent some time blogging for other people on Blogmutt and then decided that an outsourced content writer was not her cup of tea. So she started writing Greater St. Louis Parks, and now has a site that she and I can recommend to anyone who travels through or lives in the greater St. Louis area.
Do I love Doing My Service or Using My Product?
Again, you may think someone else needs the product, but if you have no means of connecting with your target audience, then you become a push salesperson.
Take some time to really consider these questions before any other question in your business. Only when you know that you do understand your product or service, you see that people need it, and you love the product as much as your customers do, only then can you truly succeed in marketing it: you understand your business, your product line, and most importantly, your target market.