If marketing is an art like conducting, content creation and promotion is the ability to count. In something this basic to your online business, content creation is a tremendous part of your marketing process. These content creation tips will ensure that you are ready and able to go when life throws you a marketing cue.
Marketing focuses on your target market, understands them and their needs and delivers products and services to them in the best possible way. In the information and social environment we now live, content is the key delivery platform for getting your product or service in front of your target market.
That said, creating content that is meaningful, engaging, and speaks to your potential and current customers is difficult.
No worries, here are some tips on finding ways to reach your audience with the right content.
1. Repurpose Content.
Simpy put, repurposed content takes one piece of content and publishes it on another platform or a different location. A blog on principles in business can be a good video, a video on opening a drone can be a great blog.
For example, I am not the best visual artist in the world, or even in my house. I would say my 4 year old just surpassed me in many visual arts. That said, visual art is an important and integral part of content marketing. We need images in blogs so that they share on Facebook, linked images get more engagement on Twitter, etc. As I was writing the beginning line to this blog, I thought, “That would make a good meme.”
Five minutes later on Canva and Voila! I have a meme and a photo for this blog: that is repurposed content.
2. Understand Your Why
I am reading EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches by Dave Ramsey, and he talks about how customers buy from brands because of the brands why: what makes you want to be in business. For me, my business is about helping small businesses who are struggling with getting their identity in front of their customers.
This is my passion and a very big why.
I also have embraced the creative lifestyle required to become an excellent marketer.
What is your why? What are you doing for your customers that makes you get out of bed in the morning?
Understand that and you will have an easy time planning content.
3. Use a Calendar
I could write in detail on this, but why not just tell you to do it and send you to an excellent post by Sarah Arrow.
4. Write Often
I stopped writing at The Writer’s Cue for several months; I was busy with other clients and I did not know where I wanted to go with it. I was writing for solopreneurs and home-based business people, but was landing clients who were more on the small business side of things.
Now that I understand a little more about my client and my art, I am kicking off my marketing campaign with a one-month blogging challenge: a blog a day. After I successfully achieve that goal, I will back it down to probably 2 blogs a week.
Does it take that much writing to get the hang of content? Yes, yes it does.
5. Learn Grammar and Vocabulary Rules
Listen, you can have an informal voice and even drop swear words here and there. But, if your writing cannot be understood, you will not be able to interact with your customers.
The sentence, you which our reading, might could be ignorant to there understanding when your reaching out too ur customers
If that sentence looks normal, you need to take some writing tutoring before you try to manage your own content plan. Also, why are you reading a post on content creation tips? Go find a good book, read that. Then find another. Read it, too.
6. Use the Right Software
Ever heard of Grammarly? It is a great tool for managing grammar and vocabulary. Workflowy is a great tool for taking notes. Research some other software options for calendars, grammar, note taking, reading text back to you, and more.
7. Do, Be, Do, Be, Do
A comical quote from the 60’s is a good way to end this list and remind you that practice makes perfect. But, you need to do your writing, take time to watch how people interact with it, find out what pain points it answers, which ones it doesn’t and then do another practice round.
DO be DO be DO
What are some important content creation tips you use in your business writing?
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