If you look at any Google search for business marketing apps, you will see a long list of the newest and greatest, as well as different tools that have nothing to do with fulfilling your needs as a small business owner.
Many of these apps are designed for large departments and enterprise level businesses who need to manage their marketing content on multiple social media channels, who need to manage servers and other hardware, and who have a regular budget for marketing technology.
The following 5 apps are useful for creating content, marketing content, and managing your business marketing online. The great news is they all come with free versions!
Buffer – Small business owners do not have time to be on Facebook all the time. I am building a content and inbound marketing business using social media as a primary marketing channel, and I don’t have time to be on social media all the time. Buffer is a way to get your business in front of your potential customers when they are online, without being there yourself. It is, basically, a post-scheduling app. Use this app to manage multiple accounts in their pro version, and use their photo sharing and editing software (Pablo) to get more bang for your proverbial buck.
Pop-Up Ally – I am just moving my pop-up management from SumoMe to Pop-Up-Ally on WordPress. This pop-up manager is designed to give you complete control over how prospects on your website are turned into leads. You can easily set the pop-up to only come up as they are leaving your site, when they have scrolled to the end of your post, or some other event-based pop-up. There is a free plug-in on WordPress if you do not want to upgrade immediately.
Hootsuite – Hootsuite is the app for managing social media profiles, and the first 3 are free. While Hootsuite has some automation features similar to Buffer, it is geared towards active participation in multiple social media platforms, while Buffer is geared towards setting up automatic updates of your social media profiles.
Canva – Canva is a great resource for finding and sharing photos to social media platforms, within posts, and on other online resources. Since memes drive the internet, any business marketing online needs a great photo editing platform that is integrated online.
Awesome Screenshot – Awesome screenshot is for creating photos that are instructional in nature. You can take any screenshot on your computer and edit it with highlights, pop-out comments, and in-photo texts.
Screen Cast Omatic – This is an essential tool for creating instructional videos, recording webcasts on your desktop and more.
17Hats – Although there are many CRMs out there, 17Hats is designed specifically for small business owners who need to manage more than marketing in their business software. CRM stands for Customer Relationship Management software and it is one type of the many business management systems available to streamline business processes, track communication and finances, and generally make life less hectic for busy business owners.
These are 7 apps that I have used for managing various aspects of marketing online, and I hope that you will be able to use them to benefit your business marketing ventures in the near future!
Please leave a comment below about any apps you use for marketing or sales.