Is MOBE A Scam? A Product Review of Matt Lloyd’s “Limitless”

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I am going to be providing reviews of books I read and the lessons I learned from them, but my most recent marketing book is the subject of so many poor review sites on the internet that I wanted to take some time to review the actual company before I dove into the book marketing the company.

MOBE stands for My Online Business Education and this is their website:

MOBE sells educational products on how to build a business and uses an in-house affiliate network to sell those products.

Up to this point, I have partaken in a local event that offers some education on business and MOBE in particular and read Matt Lloyd’s entire book Limitless. I do not have the experience or the knowledge to judge whether any other level of their sales funnel is legitimate so will base my entire review on what I do know.

  1. MOBE is an MLM business. Since this is a touchy subject, let me be clear in my definitions. MLM, Multi-Level Marketing, is a system of marketing that uses the consumers as a significant part of their sales funnel. That means they can sell products, like Melaleuca (which I am a marketing executive in) or just financial services like Primerica (which I dabbled in 5 years ago).  MLM is not a scam, nor is it a pyramid scheme, nor is it a Ponzi scheme, etc.
  2. MOBE is not, to the best of my observations, a scam. Business opportunities are never guaranteed sources of income. If you go into MOBE thinking you will try it out to see if their make money guarantee works, then you are scamming yourself. There is no guarantee in life, in business, or anything else. MOBE presents itself as it is, a high ticket marketing system that educates you on on the process of creating a business. Whether you keep those principles and build a MOBE business or turn around and apply them to your own business is up to you.

Now into the review of the actual book.

Seven Lessons I Learned from Limitless

  1. Earn Cash Now – To be fair, I actually first was exposed to this idea in Built to Last, but Lloyd reminded me of its importance. As a business owner, your most important activity each day is that which will bring you in income. When you are starting out, that means a significant portion of your energy will go into little tasks that bring in enough money to survive. As you grow, you outsource the little tasks, but you still focus on doing activities that bring in your desired income to your business.
  2. The Value of Paid Marketing Online – I probably could have learned this in other locations but I have been so focused on building a business organically that it hit me upside the head like my flying two-year-old: paid advertising scales. You can start with nothing and build to hundreds of thousands of dollars a month quickly with a paid advertising campaign for a product that sells. Organic is much more difficult to do that with.
  3. Focused Attention Brings Great Results – Whether it was committing to creating 10 blogs a day at the beginning of his experience or taking 3 days to write out the book Limitless, Lloyd presents a lifestyle of dedicated single-tasking. This is something I need to remember in my time management and create time for specific activities so that I am not falling behind on everything.
  4. There Are Many Ways to Present Urgency – An important part of closing a sale is presenting urgency to take action now. This item is actually something I learned by comparing Lloyd’s techniques with those of Niel Patel. They are different: Lloyd is focused on communicating the urgency and moving on, while Patel created urgency by offering a $1 month-long free trial for his software. One is high energy and the other is low but they both demonstrate the urgency of making a decision now.
  5. You Don’t Have to Be Everything to All People – Lloyd has made a cool $100 M in marketing his business and education products by focusing on creating really big sales. His HTAM method (High Ticket Affiliate Marketing) method focuses on those accounts which will go big and creates products for them. This is quite different from Wal-Mart, whose business model is Everyday Low Prices.
  6. The Value of Targeting – I understand targeting; I do not understand targeting like Lloyd understands targeting or anyone else earning large amounts in his organization. When you are focused on high-priced ticket sales, you must be able to find the right target audience or all your work is in vain.
  7. All Online Marketing Needs to Convert – This is a variation of point number 1, but it is significant enough in my business thought processes that I want to rephrase it. If your activities online are not geared towards creating an income within a certain timeframe, you are not going to be successful as a business.

There are 7 things I learned from reading Matt Lloyd’s book Limitless.

A final note on the company: I have decided not to purchase their product at the moment for two reasons: 1. I am not yet their ideal customer because there is no way I could purchase the higher paying products if I wanted to. 2. I need to be more confident in my own sales and marketing style before I learn from a high energy sales team like MOBE because my personality and commitment to service are at odds with much of the high-pressure attitude of their products.

Finally, if you are considering buying a product from MOBE, understand that they are selling an entire system. You can learn from any product they sell, but they will be teaching you alot about how to do things at MOBE. The system is designed to turn customers into brand advocates. If you want to become an affiliate marketer for MOBE, I encourage you to do so, but with the caveat that there will be substantial investment required on your part.


EDIT: MOBE is Declared a Scam by FTC

When I wrote this review, it was based on my experience of reading a book and attending a free seminar. I had no experience of the higher ticket systems and whether they were worth the money being paid. On June 11, 2018, the FTC released a notice of action against MOBE as a scam. So, I bow to those who are charged with enforcing anti-pyramid laws in our country and am editing this post to let any who are still curious know that this organization seems to be a scam, according the FTC.
While the case is going to be determined by a court and I believe in innocence until proven guilty, I also firmly believe in Caveat Emptor, or let the buyer beware. If anyone attempts to still sell you MOBE products after their American assets have been seized pending criminal and civil proceedings, DO NOT BUY them. You have been warned.


Filed under Book Reviews, Company Reviews, Reviews

24 Responses to Is MOBE A Scam? A Product Review of Matt Lloyd’s “Limitless”

  1. Putin

    Ponzi scheme is all this MOBE is I is nothing more than that no Matter how much it is diquised as an education or informational company that is BS. Buy in at a level to get paid when you sell others in buying in at a level to make a 90% commission is criminal!!! There is nothing of value just a in stone level to rip your next victim off


    A complete PONZI scheme. Matt Lloyd has another failed business…and he certainly has no integrity as a businessman. He earns money by signing up people to his various courses.

    If you try and get your money back….you will not get it. This is the way he makes his money. The more he signs up, the richer he gets and his affiliates pay for his lavish lifestyle.

    His other business MTTB failed. He is a thief.

    • Paul Davis

      Thank you for your comment. I’m sorry you were in a position where you wanted a refund. Have you brought this to the better business bureau or a similar organization?

  3. Hawa

    am scared of putting my money

    • Paul Davis

      If you can’t afford to spend the money and walk away, don’t. You are paying for a course on marketing. If all you can afford is the basic affiliate class, only do it. If not, don’t spend any.

  4. Krosbi

    I must admit it is very tempting to sign up after watching Lloyd’s promotion video. How it sounds to good to be true and i really want to give it the go….. I am interested to know if anyone as signed up and making any money?

    • Paul Davis

      Like all business opportunities, you need to set boundaries and determine what you want to get out of it before you start.
      Lloyd says in his book that he is a salesperson first and foremost. So, take everything he says with a grain of salt

      • Linda Thomas-Vaughn

        I joined mobe and in less than a month all of this came out about. I’ve been involved in MLM such as Amway,Melalueca, jafra, javita, real estate and even Damon John. I must say MOBE was the most exciting in gearing you to learn about what you were getting into and how to get into it. All of the companies above want you to invest money and mostly to get you to build to have people under you for you to make money. For most of the companies that I’ve mentioned I had become a customer of them myself because I enjoyed the products. I was not a salesperson to push it onto others basically because it required monthly Investments. Our desire as humans to become better financially causes to look outside of ourselves to find the resources. MOBE allowed to be in the comfort of your home. No going to weekly meeting for motivational speaking and how to build using the same flow chart every time. No going to other raps homes or parties to support them and building their business. MOBE 21 day step program which I wasn’t able to complete, but it got me motivated to follow my desire and push through to make the changes in my life. I’m not understanding how the real estate gurus advertising openly and they’re the biggest scams of all. Daymond John just going with a little bit of money than want $20,000 Plus.

  5. Joanna

    This MOBE company is a thif.Selling nothing but empty talk.Please stay away from them as far as you can.They learn psychologically how convince people to give them money for something that doesn’t exist.Its like wash people brain so they will give them money.Keeping people for hours in hotel room and not recommend to use bathroom is against human right.People please do not give them any money, they are scam.Also you will find out a lot of good reviews, but the reviews are written by there’s own people and posted them a lot so you hardly find the bed one, so you want learn the truth from people who lost a lot of money.

    • Paul Davis

      Thanks for your comment. I understand your frustration.
      I am not, nor have been affiliated wth Mobe. I stand by my comment that this is not a scam. High pressure sales, yes. A cheap waste of time at the hotel? Mostly. But, the book was interesting.
      Also, if a sales person is going to ask you not to go to the bathroom over a 90 minute period, please ignore them.

  6. Caesar

    Thanks for the clear review of MOBE – right on the nail’s head.

    After hearing their speaker in one of the introduction seminar here in Davao City, Philippines just recently, I can clearly see their plot of getting people enrolled in the 3-day basic training course for $497 or roughly PhP 25,000.00 for these people to learn their processes and system. After that, one will be pre-qualified to another level which one will pay another fee in order to become an affiliate. Most of their presentation of the intro seminar are those travels which they took and pay checks of newbies. Very enticing indeed. In a gist, I understand that when one becomes an affiliate, you earn through commissions in the number of clicks on the links you advertise repeatedly.The figures they present are too good to be true for most of us simple ordinary class C citizens and certainly one could not afford to shell out PhP25,000.00 (approx.) and will have a guarantee of very high ROI in the earliest, 3 months to 6 months. I am not really a risk taker, more so, will I to take a risk and hold on a verbal guarantee from a foreigner. Basically they are looking for people to pay them to get educated on their system and process in marketing, and eventually “affiliate” with them (more of “getting employed”)to generate earnings (for them, I suppose).

    • Paul Davis

      Thank you for your comment, Caesar! I agree that you should never pay for something you cannot afford in order to get started in business. There are so many affordable ways to start an online business.

      • Julia

        Please tell me what are the so many affordable ways to start an online business?

        • Paul Davis

          I started with writing for content mills and other sites. I know other people who do design, coding, or tutoring, and those are all free to start as well.

          • ravid

            i sent you an email paul, can you guide me I am really interested in starting my own business, i do like the idea of mobe, the presenter was not specific, i want to learn something and i do am interested in investing money.

  7. Toni Palmer

    I would like a refund of because I have been trying to reach out to my “assigned coach” who has yet to respond to me..

    • Paul Davis

      Toni, I am not associated with MOBE, and do not know how their customer returns work. Best of luck getting your refund.

    • Gary Moats

      You have to contact your coach by skype or emails then you have to do an online appointment to talk to your coach best of luck ,

  8. Paul, I enjoyed reading your review and the summary of the lessons you took from the book. Great Marketing analysis. I found your site looking to learn more about Matt Lloyd as I received an invite via a facebook contact to a Business Masterclass that reading this blog seems to be a funnel to an internet marketing, for internet marketing sake. That by the way may or may not be true, not looking for a debate. Anyhow I’ve decided to decline the free masterclass invitation and I may buy the book. Many thanks. Debra 🙂

  9. Mohinder

    First I thought it was a scam. Then I tested the progrm and realized this is a complete scam. Even his book “Limitless” is a complete lie. As far as I can remember, Matt mentions the word limitless only once in the book. He tries to say in a few words that you can be limitless by having a lot of money, yet that book is talking about several other stuff than what the title is about and the goal is to deceive you definitely.
    Do not join them. If you read positive reviews about mobe think twice. These reviews are written by their own people or other affiliates who tries to sell you the same zero value stuff. Trust your common sense, gut, intuition or whatever you wanna call it. In my experice, negativity has more truth than positivity. Your common sense and honesty should lead you, not your greedy dreams. If you have dreams, make sure to acheive them with the help of your common sense. There are no “easy” ways to make money. Hard work is the way. The truth brings some pain, but truth is worth it. If you choose truth, in the end you will have a chance to succeed (not within mobe or any other get rich quick scam).
    If you don’t beleive me sure you can join them and see for your self.

    • Paul Davis

      Thank you for your reply Mohinder, I disagree with your statement that negativity has more truth than positivity, but I thank you for adding your voice to the discussion on Mobe and the book Limitless.

  10. Jay

    Just attended a “seminar” on internet marketing. Was disappointed, was advertised as going to show you a step by step system to grow your business online. Was hoping to get at least an example of a funnel, or a simple method to drive traffic to your sales funnel. Instead, all he talked about was statistics, (which I already knew because I’m currently looking for an education program on internet marketing) and adclick revenue, which I’m not interested in. At the end turned into a high pressure close with him repeating those who didn’t sign now was the 90% that will live paycheck to paycheck etc. I work in travel sales so I’m very familiar with a 1 day close. I believe network marketing is a relationship business though, so the hard close and approach they used kind of turned me off, considering other online marketing courses provide value/attraction marketing and preach relationships. I was expecting a sales thing at the end but was at least hoping for some kind of value at the “seminar”. In fact, attending the seminar actually makes me think the other companies I’ve been looking into previously is way better than this as an education program.

    • Paul Davis

      Jay, thank you for your review. I similarly found little substance from the seminar itself, but found a bit more in the book Limitless. Cheers!

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