I am going to be providing reviews of books I read and the lessons I learned from them, but my most recent marketing book is the subject of so many poor review sites on the internet that I wanted to take some time to review the actual company before I dove into the book marketing the company.
MOBE stands for My Online Business Education and this is their website:
MOBE sells educational products on how to build a business and uses an in-house affiliate network to sell those products.
Up to this point, I have partaken in a local event that offers some education on business and MOBE in particular and read Matt Lloyd’s entire book Limitless. I do not have the experience or the knowledge to judge whether any other level of their sales funnel is legitimate so will base my entire review on what I do know.
- MOBE is an MLM business. Since this is a touchy subject, let me be clear in my definitions. MLM, Multi-Level Marketing, is a system of marketing that uses the consumers as a significant part of their sales funnel. That means they can sell products, like Melaleuca (which I am a marketing executive in) or just financial services like Primerica (which I dabbled in 5 years ago). MLM is not a scam, nor is it a pyramid scheme, nor is it a Ponzi scheme, etc.
- MOBE is not, to the best of my observations, a scam. Business opportunities are never guaranteed sources of income. If you go into MOBE thinking you will try it out to see if their make money guarantee works, then you are scamming yourself. There is no guarantee in life, in business, or anything else. MOBE presents itself as it is, a high ticket marketing system that educates you on on the process of creating a business. Whether you keep those principles and build a MOBE business or turn around and apply them to your own business is up to you.
Now into the review of the actual book.
Seven Lessons I Learned from Limitless
- Earn Cash Now – To be fair, I actually first was exposed to this idea in Built to Last, but Lloyd reminded me of its importance. As a business owner, your most important activity each day is that which will bring you in income. When you are starting out, that means a significant portion of your energy will go into little tasks that bring in enough money to survive. As you grow, you outsource the little tasks, but you still focus on doing activities that bring in your desired income to your business.
- The Value of Paid Marketing Online – I probably could have learned this in other locations but I have been so focused on building a business organically that it hit me upside the head like my flying two-year-old: paid advertising scales. You can start with nothing and build to hundreds of thousands of dollars a month quickly with a paid advertising campaign for a product that sells. Organic is much more difficult to do that with.
- Focused Attention Brings Great Results – Whether it was committing to creating 10 blogs a day at the beginning of his experience or taking 3 days to write out the book Limitless, Lloyd presents a lifestyle of dedicated single-tasking. This is something I need to remember in my time management and create time for specific activities so that I am not falling behind on everything.
- There Are Many Ways to Present Urgency – An important part of closing a sale is presenting urgency to take action now. This item is actually something I learned by comparing Lloyd’s techniques with those of Niel Patel. They are different: Lloyd is focused on communicating the urgency and moving on, while Patel created urgency by offering a $1 month-long free trial for his software. One is high energy and the other is low but they both demonstrate the urgency of making a decision now.
- You Don’t Have to Be Everything to All People – Lloyd has made a cool $100 M in marketing his business and education products by focusing on creating really big sales. His HTAM method (High Ticket Affiliate Marketing) method focuses on those accounts which will go big and creates products for them. This is quite different from Wal-Mart, whose business model is Everyday Low Prices.
- The Value of Targeting – I understand targeting; I do not understand targeting like Lloyd understands targeting or anyone else earning large amounts in his organization. When you are focused on high-priced ticket sales, you must be able to find the right target audience or all your work is in vain.
- All Online Marketing Needs to Convert – This is a variation of point number 1, but it is significant enough in my business thought processes that I want to rephrase it. If your activities online are not geared towards creating an income within a certain timeframe, you are not going to be successful as a business.
There are 7 things I learned from reading Matt Lloyd’s book Limitless.
A final note on the company: I have decided not to purchase their product at the moment for two reasons: 1. I am not yet their ideal customer because there is no way I could purchase the higher paying products if I wanted to. 2. I need to be more confident in my own sales and marketing style before I learn from a high energy sales team like MOBE because my personality and commitment to service are at odds with much of the high-pressure attitude of their products.
Finally, if you are considering buying a product from MOBE, understand that they are selling an entire system. You can learn from any product they sell, but they will be teaching you alot about how to do things at MOBE. The system is designed to turn customers into brand advocates. If you want to become an affiliate marketer for MOBE, I encourage you to do so, but with the caveat that there will be substantial investment required on your part.
EDIT: MOBE is Declared a Scam by FTC
When I wrote this review, it was based on my experience of reading a book and attending a free seminar. I had no experience of the higher ticket systems and whether they were worth the money being paid. On June 11, 2018, the FTC released a notice of action against MOBE as a scam. So, I bow to those who are charged with enforcing anti-pyramid laws in our country and am editing this post to let any who are still curious know that this organization seems to be a scam, according the FTC.
While the case is going to be determined by a court and I believe in innocence until proven guilty, I also firmly believe in Caveat Emptor, or let the buyer beware. If anyone attempts to still sell you MOBE products after their American assets have been seized pending criminal and civil proceedings, DO NOT BUY them. You have been warned.