Came across this article in my WordPress newsfeed. If you struggle with getting content written, there are some good tips in here.
Came across this article in my WordPress newsfeed. If you struggle with getting content written, there are some good tips in here.
Do you use WordPress? Whether for a business site, a personal blog, or a business blog, WordPress is a powerful system for building leads and managing a site. Do you use another CMS? If you do, the list building challenge I am talking about can be helpful, but much of the software in it is geared towards WordPress.
Do you want to grow your mailing list? Many people do not understand the power of a mailing lit for driving leads and traffic. It is huge to be able to build relationships with your target market. I joined a membership group that I had been following for 3 years two months ago because of their great email marketing.
If you answer yes to either of those questions, I want to invite you to a list building challenge. Starting June 1, I am participating in a live challenge called the 30 Day List – Building Challenge and I wanted to extend you an invitation to join me in this challenge.
Some things I love about the list-building challenge include the software tutorials (ever wonder how to do Google Analytics on your site?), the actual software (Popup Ally is a free popup and embedded lead capture plugin for WordPress that you will be introduced to), and the fellowship in the free Facebook group (prizes will be included for taking part, including a free one year license to PopupAlly Pro).
Yes, these are affiliate links, but I have been a user of PopupAlly and a follower of Nathalie Lussier, the co-creator of Popup Ally for several years and use their software on this site and for several of my customers already. Any affiliate link I recommend is to a product that I am willing to buy for myself.
So, if you want a free list-building challenge where you learn how to launch or grow your email list, sign up for the 30 day list building challenge here.
And if you do sign up for your list-building challenge, join me in www.mybloggingcommunity.com, my private Facebook group for bloggers and let me know that you signed up!
Do you have a marketing or art story to share? Do you think your business experience would make a great story for The Art of Marketing?
If so, we are interested in guest proposals for the following types of content:
The Writer’s Cue is looking for proposals for content rich guest posting.
If you want to write with us, please contact Paul to find out if your content will fit in The Writer’s Cue’s content schedule.
Other than blogging, I can’t think of any other ways to establish myself as an [industry]thought leader through content marketing. If you could give me some ideas on ways that I can really brand myself through my content that would be great. I think my biggest issue is not knowing where to begin. I know how to blog already but would like some other ideas that could really get my name out there to my particular market.
I’d love to help!
They say content is king, but that is such a vague statement, what does it really mean? How are you, as a business owner, going to use content to establish yourself as someone others should take seriously?
To keep this as simple as possible, great business-focused content addresses a pain point in your customer’s lives.
Still following the simple rule, there are three basic types of content you can produce online: visual, audio, and audio/visual. Visual content includes blogs, white papers, infographics, pictures, and brochures. Audio includes podcasts, live audio streaming, and radio spots repurposed online. Audio/visual includes live videos, advertisements, longer documentary segments, how to videos and other vlog formats.
Which one of these content types will establish you as an industry leader? Eventually, all of them. If you are just starting out, then there are two questions to ask about the type of content you should use: what are you comfortable with? and what does your audience use?
The comfort question is easiest, but understanding your audience can be more difficult. It can help if you ask your customers where they find business related questions. If you currently do not have a large client list, ask yourself three questions:
There is a tremendous amount of platforms available for getting your content out there. The following is a very partial list of places you can work your content magic:
These are just some of the resources that a savvy business leader like yourself can use to establish industry leadership with your content.
Have you found any content marketing platforms that work better than others? Ones that don’t work?
During my workshop, “Why Aren’t Ya Blogging?” one of the more common issues that small business owners face in crafting a quality business blog is the fact that they are so dang hard to finish. We business owners are a flighty lot: we have to balance sales calls, serving our customers, crafting content on our site, strategic planning, accounting, technology sourcing, artistic creation and strategic direction. Among other things. That is why I am sharing these tips on how to finish your business blog, learned from finishing my over 700 published blogs.
Writing A Blog is Hard
I get it, but there are some great resources for figuring out how to effectively plan and write a blog so that it is finished and published.
Finally, I have prepared a checklist to help you finish your business blog every time!
I have been busy preparing for a local business lunch and learn on Thursday, and one major item small business owners sometimes don’t understand is search engine optimization (SEO).
Don’t get me wrong, getting found on search engines is more important than ever, but search engines are better than ever at finding you!
1. Search engines don’t buy your product.
None of the small business owners I know have ever had Google or Microsoft contact them for their services or products. And even if they did, a person from the corporation would be buying it, not the search software.
People buy your product, algorithms don’t.
2. Google has not found a trick it likes.
I remember building my first website in 2001 or 02. I loved the exploration of technology and the idea that I could build virtual community. Then I learned about how you needed to get links (they could be purchased), put keywords in all the right places (like, every other word), and I could be rich and successful.
I didn’t build another website for ten years. Yeah, I managed some sites, blogged a bit, and joined the social media revolution, but the tricks of SEO turned me off the internet.
Fast forward to today:
How do you rank on Google today? You provide relevant and fresh content that engages your audience so they organically provide links to your site.
3. There’s More Than One Way To Get Found Online
Search is incredibly important, but it’s not the only way to find people.
Maps, apps, social networks, review sites, and offline activity are all relevant and important ways to build relationships.
4. Relationships, Relationships, Relationships
As we continue down the fast path of modern technology (hence my photo for this post), the faster we realize that people are our customers, the better.
SEO matters, but it is not all that matters. Your amazing customers, friends, family, neighbors, and awesome people you have not met yet are the reason to run a business, and the reason to build a great, content- rich website.
In honor of Day 13 in the 30 Day Blogging challenge, I am going to show you the tools I use to manage and research content marketing and increase quality for myself and my clients. Because I want to provide the highest value, I am not using any affiliate links on this post. These are sites, resources, and tools I use and would recommend to anyone, free of charge.
I could keep writing all day, but have other work to do. What are some of your favorite resources for writing, marketing, or networking as a business person?
Leave a comment below, and as always, email me if you want some help with your content marketing.
If marketing is an art like conducting, content creation and promotion is the ability to count. In something this basic to your online business, content creation is a tremendous part of your marketing process. These content creation tips will ensure that you are ready and able to go when life throws you a marketing cue.
Marketing focuses on your target market, understands them and their needs and delivers products and services to them in the best possible way. In the information and social environment we now live, content is the key delivery platform for getting your product or service in front of your target market.
That said, creating content that is meaningful, engaging, and speaks to your potential and current customers is difficult.
No worries, here are some tips on finding ways to reach your audience with the right content.
1. Repurpose Content.
Simpy put, repurposed content takes one piece of content and publishes it on another platform or a different location. A blog on principles in business can be a good video, a video on opening a drone can be a great blog.
For example, I am not the best visual artist in the world, or even in my house. I would say my 4 year old just surpassed me in many visual arts. That said, visual art is an important and integral part of content marketing. We need images in blogs so that they share on Facebook, linked images get more engagement on Twitter, etc. As I was writing the beginning line to this blog, I thought, “That would make a good meme.”
Five minutes later on Canva and Voila! I have a meme and a photo for this blog: that is repurposed content.
2. Understand Your Why
I am reading EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches by Dave Ramsey, and he talks about how customers buy from brands because of the brands why: what makes you want to be in business. For me, my business is about helping small businesses who are struggling with getting their identity in front of their customers.
This is my passion and a very big why.
I also have embraced the creative lifestyle required to become an excellent marketer.
What is your why? What are you doing for your customers that makes you get out of bed in the morning?
Understand that and you will have an easy time planning content.
3. Use a Calendar
I could write in detail on this, but why not just tell you to do it and send you to an excellent post by Sarah Arrow.
4. Write Often
I stopped writing at The Writer’s Cue for several months; I was busy with other clients and I did not know where I wanted to go with it. I was writing for solopreneurs and home-based business people, but was landing clients who were more on the small business side of things.
Now that I understand a little more about my client and my art, I am kicking off my marketing campaign with a one-month blogging challenge: a blog a day. After I successfully achieve that goal, I will back it down to probably 2 blogs a week.
Does it take that much writing to get the hang of content? Yes, yes it does.
5. Learn Grammar and Vocabulary Rules
Listen, you can have an informal voice and even drop swear words here and there. But, if your writing cannot be understood, you will not be able to interact with your customers.
The sentence, you which our reading, might could be ignorant to there understanding when your reaching out too ur customers
If that sentence looks normal, you need to take some writing tutoring before you try to manage your own content plan. Also, why are you reading a post on content creation tips? Go find a good book, read that. Then find another. Read it, too.
6. Use the Right Software
Ever heard of Grammarly? It is a great tool for managing grammar and vocabulary. Workflowy is a great tool for taking notes. Research some other software options for calendars, grammar, note taking, reading text back to you, and more.
7. Do, Be, Do, Be, Do
A comical quote from the 60’s is a good way to end this list and remind you that practice makes perfect. But, you need to do your writing, take time to watch how people interact with it, find out what pain points it answers, which ones it doesn’t and then do another practice round.
DO be DO be DO
What are some important content creation tips you use in your business writing?
This post contains affiliate links, which means that if you click on some of the product/service links, I will earn a referral fee.
So, I got hit with a classic scam again today.
The I want to do business with you, here is a check for more than you asked, please forward the extra to my associate scam. I loved it, because it started with a text from a random number (my phone number is available online, see bottom of the page). Now, I do not start by assuming any request for my business is a scam. After all, that is why I have a website with my phone number on it, so people will call.
But, after reading “i have small scale business” and other generically poor English skills, I thought there was no way this could be true.
And sure enough, it was a classic scam.
But, for your reading enjoyment (and information on how to not sound like a scammer or do sound like one, whatever floats your boat), here are 7 rules you should follow:
Writing is difficult. Writing multiple posts a day is even more so. That is the primary reason I use Trello for planning my posts and organizing content, marketing plans, and more.
Whiteboard for Agile
Trello is an app made for Agile process management. In software development, there are two main philosophies of development: waterfall and Agile. Waterfall process management gives each person on the team one task to do and the development flows from one station to the next.
As each designer is done their section of the program, they send it on to engineers, engineers to coders, coder to testers, and so on. Once the entire software is developed, it is released to the world. Agile, on the other hand, has a team of people who are experts in various areas but work on an entire section of code together. This requires intense levels of communication and planning so that the software can be developed without hangups and so that team members know what they are doing each and every day.
This communication process requires whiteboarding of each day’s task, as well as weekly and monthly goals. When you are managing a team with remote workers, it can be very difficult to communicate who does what, when over long distances. That was why the Trello team built their app. Trello gives people the tools to manage tasks and planning as effective as a whiteboard, without having to physically be in one place.
Trello for Freelancers
While Trello is designed for teams, a single writer can use it incredibly well. I would guess that a solo writing act needs the organizational tools of Trello even more than a team does. With a team, the squeaky wheel gets the grease, which means that eventually the job will be done. When you are working alone, you can always find some new shiny thing that needs doing, and never get to the jobs that bring in an income.
A freelancer and solo writer has to always do two things, and do them well. We have to provide quality writing to our current customers, and we have to be working on marketing, networking and sales to be getting new customers. Even if you never plan on growing beyond your own writing abilities, you need to be marketing because current writing projects end.
That’s where Trello comes in. It gives me and you the tools necessary to plan our business activities. I use Trello for planning out my daily activities, my weekly and monthly writing schedules for various customers, as well as specific projects I am working on.
Using Trello to Plan a Post A Day
Trello uses “Lists” to organize a single task, time period, or other grouping of activities. For planning my monthly posts, I created 4 Boards – One for each week of the month. Their next level of organization are cards. These are the activity or task level organizing tools. I created one card for each post I was planning. Seven cards per list, 4 lists per Board, planning out one month of posts.
I also created one list for post topics that got bumped as I was planning and changing things day-to-day. Some days news, comments, requests, or other actions gave me ideas that needed to be written about that day. So I could keep ideas in the queue for later, even if I did not want to use them in my thirty days of posts.
That is how I use Trello to plan my blog posts. What organizational tools do you use to build your content writing schedule?