Category Archives: Company Reviews

Saturday Book Review: Webinar Style

It’s Saturday afternoon, and I have been listening to marketing webinars from several people. I was inspired by the difference between the two webinars. I wanted to give you some tidbits of advice that I learned from these webinars.

Webinar One

First I will review someone whose name I will not give. This marketer had a clear leak and presentation that was all about the sale.

Over the period of an hour, I learned about how he was successful and how he built his list.

Then he told me that I should buy his course to learn what he does,  step by step.  I’m certain this man was as successful as he said, but I neither bought his information, or his pitch. 

Webinar Two

This webinar, by Kevin Arrow of Sark eMedia, was educational and profitable right from the start.

Like many webinar leaders I’ve listened to, Kevin Arrow instructed us to turn off multiple tabs, get some paper and pen, and prepare to listen.But, unlike other webinar hosts, Kevin gave us a reason why.

Make sure you write things down, when you do, you remember.

Basic note taking, but I was refreshed to have an instructor thought and reasoned through his instructions.

Uses of Humour 

Like many content marketers, I tend to enjoy and use statistics. When we are so focused on money and numbers, we forget the power of humor to communicate. I was reminded of this by Kevin’s humorous reference to his competition as being in business for billions of years.

They had millions and millions of pounds and had been around for billions of years.

As a writer and blogger it was a good reminder to use humor as well as reason. 

Leading People Back To The Webinar

And then you have this guy…

I still don’t know who Kevin was talking about, but he mentioned someone that I would have known, if I wasn’t listening instead of watching. This served to bring me back to the slides.

Change Your Attitude

The final point Kevin made that has  stuck with me is that we need to change the focus of our content and marketing. We give until out hurts and focus onthe quality relationships around us. 

Get out of the attitude of sales and into the attitude of selfless service. 

Understanding that we need to serve others is important to become an influencer, as is knowing who is our why. 

Who is the most important person in your life?

It was an interesting and educational webinar, and I’m sad I missed it live. 

5 Reasons Why I Recommend New Writers Start at BlogMutt

One of the first things you see when you are researching a new company is the Google suggestions, and most times it is for the simple question: “Is ________ a scam?”

Not only does Google suggest this, but I find that some of my best ranked keywords address that question: Is BlogMutt a scam? Is Mobe a scam?

I would love to say that I think that this is a problem, but there are so many dubious and nefarious sources of income out there, it is difficult to tell the good from the bad.

Although you may not know me from Adam, here are the reasons that I recommend BlogMutt:

Top 5 Reasons I Recommend Writing for BlogMutt

  1. Better Pay – Private writing pays better than Blogmutt, and even some content mills pay better than Blogmutt. But, many of those content mills are not actively seeking writers, and you have to spend significant amounts of time dealing with a dearth of writing, with frustrating editorial rules, and with other quirky systems. At Blogmutt, once you get approved to start writing, the persons you deal with the most will be the customers. I have written for some incredibly picky customers over the years at Blogmutt, but that was by my choice. I needed the income yesterday. Whether you use Blogmutt to plan out vacations or other long budget items or get aggressive and risk rejection by going for short income, a purposeful writer can easily make over $100 a week at Blogmutt. I earn over $12 an hour when I write for them, on average.
  2. A Great Community – The writer’s forum at BlogMutt is a great place to learn tips on writing for the company (or even their competitors). It is also a great community for getting encouragement in your writing career and connecting with a variety of writers from all around the US (Sorry, BlogMutt is currently only open to US writers). The forum itself is worth writing a few posts for BlogMutt.
  3. Great Staff – In the three years I have been a BlogMutt writer, I have heard complaints, but I have nothing to complain about. The staff at BlogMutt work with you to free up your thoughts and schedule to write. I happen to enjoy the process of creating products, marketing my services, and billing and invoicing customers, which is why I am doing more private work now as a writer and a tutor than I am doing on BlogMutt. But, if you do not enjoy all those nitty-gritty businessy things, BlogMutt provides a place where you just write.
  4. Weekly Payment Via PayPal – Every Thursday, weekly posts are automatically purchased. Every Monday, at 5 PM Eastern time (holidays get moved to Tuesday mornings), you get money paid into your PayPal account. I cannot remember the amount of times that I have looked at our budget for the month and said: I need to write more this month, and then I did. And the money came in. Now, there are some issues you need to learn about how long a queue is and how many posts a customer purchases. You also will need to make sure you are writing for customers who are on a weekly plan if scheduling is your big sell, but BlogMutt is definitely one of the more consistent sources of income I have had over the years.
  5. Stock Ownership – Last and definitely not least, BlogMutt has a stock option for writers who write a certain amount for them. I have had two stock certificates made out to me because of my writing for them. How great is that? The stock will only really be worth something when they sell the company, but for those writers who stick around with BlogMutt for a while, you will be rewarded with a bonus when the company sells.

This BlogMutt review gives my top 5 reasons for recommending them to new writers, and no, they are not a scam.

What is your experience with BlogMutt?

Inbound Marketing – A Side By Side Comparison

A little while ago, I had the pleasure of comparing two very different inbound marketing techniques. Both of them were further up the sales funnel, and therefore they both had a pitch with a close. One was a webinar performed by Niel Patel and the other was the IM Freedom workshop at a hotel here in Charlotte.

While both had beneficial information, the fact that I attended them about 14 hours apart gave me a unique viewpoint to compare and contrast the different sales and content creation techniques they used.

Both of these sites were found somewhat by accident on my part. The IM Freedom workshop was advertised on my personal FB newsfeed and I thought, “Wahoo! Networking!” I found Neil Patel doing research for a blog for another company in his niche, and since I am a sucker for learning marketing and content creation, I thought, “Free webinar. Why not?”

Needless to say, several days later, my viewpoint and attitude switched between the two of them. I was able to learn and increase my networking from both a webinar and a conference, go figure!

The IM Freedom Workshop

IM Freedom Workshop

First on the list is the second I attended: the workshop.

I showed up a little late, considering the workshop was 45 minutes from my house, but still was present for 90 minutes of the presentation. During the 90 minutes, I was able to take one piece of information, one platitude, home with me that was valuable for my business.

It was this: “In internet marketing, there is no such thing as creating traffic, only redirecting traffic.”

Besides that one piece of information, there were many platitudes that were passed off as incredible new inspiration and business marketing advice that anyone who has read Dale Carnegie and Napolean Hill will recognize as soundbites from the classic self-help manuals of the 30s, 40s, and 50s.

After the close of the presentation and sales pitch, I collected my free materials and tried hanging out to chat with people,  but the system was so streamlined that I was only able to talk to one other event attendee.

While I was able to learn something and meet someone, it was a large amount of work.

Neil Patel’s WebinarNeil Patel

I sat down to Neil Patel’s webinar as I do to most ngwebinars I attend: with at least 4 tabs open on my browser. While this is standard, there are several times I have sat down to a webinar that grips my attention. This was one of them.

Patel’s webinar has 202 slides (he sends out the presentation to everyone who attends the webinar). Only the first 8 slides were about him and why we should listen to him. The next 113 slides were dedicated to providing information on:

  1. Increase Your Click Through Rate
  2. Competitive Intelligence
  3. Link Building
  4. Lead Magnets

Well over half of his presentation was free information and content. The pace was so fast that the comments were flying into the demonstration re-asking about whether he was going to give a copy of the notes afterwards (I wasn’t the only person multi-tasking, apparently).

When Niel Patel finally introduced the product he was selling at about 2/3rds of the way through the webinar (still an additional 81 slides to go), there was a list of people who were already sold. Why? Because if the webinar was this rich, how much more was the course worth?

I was so interested in watching the pitch that I didn’t even mind the fact that there was no way I could afford that course at the moment. I watched all the way to the end, wishing I could join.

The lessons from the webinar were not over after the GoToMeeting session ended, though. Not only did Niel Patel send out the link to his slide presentation, but after the initial sign up period was over, he offered a one-month trial for $1 to people who were on the fence or could not afford the full course fee at the moment.

I signed up faster than you could say “Yes.” (Well, technically I clicked on the link faster than you could say Yes, the actual signup took a little bit longer).

What did I learn from Niel Patel’s webinar and following interactions?

  1. Providing valuable information is essential for creating a great marketing campaign.
  2. If you provide high enough value, you do not have to put pressure on the close.
  3. If you provide high enough value, additional lead magnets like a $1 trial are much better closing methods than a high-pressure sales tactic like telling people that they must act now.
  4. Follow Up Works

Is MOBE A Scam? A Product Review of Matt Lloyd’s “Limitless”

I am going to be providing reviews of books I read and the lessons I learned from them, but my most recent marketing book is the subject of so many poor review sites on the internet that I wanted to take some time to review the actual company before I dove into the book marketing the company.

MOBE stands for My Online Business Education and this is their website:

MOBE Website

MOBE sells educational products on how to build a business and uses an in-house affiliate network to sell those products.

Up to this point, I have partaken in a local event that offers some education on business and MOBE in particular and read Matt Lloyd’s entire book Limitless. I do not have the experience or the knowledge to judge whether any other level of their sales funnel is legitimate so will base my entire review on what I do know.

  1. MOBE is an MLM business. Since this is a touchy subject, let me be clear in my definitions. MLM, Multi-Level Marketing, is a system of marketing that uses the consumers as a significant part of their sales funnel. That means they can sell products, like Melaleuca (which I am a marketing executive in) or just financial services like Primerica (which I dabbled in 5 years ago).  MLM is not a scam, nor is it a pyramid scheme, nor is it a Ponzi scheme, etc.
  2. MOBE is not, to the best of my observations, a scam. Business opportunities are never guaranteed sources of income. If you go into MOBE thinking you will try it out to see if their make money guarantee works, then you are scamming yourself. There is no guarantee in life, in business, or anything else. MOBE presents itself as it is, a high ticket marketing system that educates you on on the process of creating a business. Whether you keep those principles and build a MOBE business or turn around and apply them to your own business is up to you.

Now into the review of the actual book.

Seven Lessons I Learned from Limitless

  1. Earn Cash Now – To be fair, I actually first was exposed to this idea in Built to Last, but Lloyd reminded me of its importance. As a business owner, your most important activity each day is that which will bring you in income. When you are starting out, that means a significant portion of your energy will go into little tasks that bring in enough money to survive. As you grow, you outsource the little tasks, but you still focus on doing activities that bring in your desired income to your business.
  2. The Value of Paid Marketing Online – I probably could have learned this in other locations but I have been so focused on building a business organically that it hit me upside the head like my flying two-year-old: paid advertising scales. You can start with nothing and build to hundreds of thousands of dollars a month quickly with a paid advertising campaign for a product that sells. Organic is much more difficult to do that with.
  3. Focused Attention Brings Great Results – Whether it was committing to creating 10 blogs a day at the beginning of his experience or taking 3 days to write out the book Limitless, Lloyd presents a lifestyle of dedicated single-tasking. This is something I need to remember in my time management and create time for specific activities so that I am not falling behind on everything.
  4. There Are Many Ways to Present Urgency – An important part of closing a sale is presenting urgency to take action now. This item is actually something I learned by comparing Lloyd’s techniques with those of Niel Patel. They are different: Lloyd is focused on communicating the urgency and moving on, while Patel created urgency by offering a $1 month-long free trial for his software. One is high energy and the other is low but they both demonstrate the urgency of making a decision now.
  5. You Don’t Have to Be Everything to All People – Lloyd has made a cool $100 M in marketing his business and education products by focusing on creating really big sales. His HTAM method (High Ticket Affiliate Marketing) method focuses on those accounts which will go big and creates products for them. This is quite different from Wal-Mart, whose business model is Everyday Low Prices.
  6. The Value of Targeting – I understand targeting; I do not understand targeting like Lloyd understands targeting or anyone else earning large amounts in his organization. When you are focused on high-priced ticket sales, you must be able to find the right target audience or all your work is in vain.
  7. All Online Marketing Needs to Convert – This is a variation of point number 1, but it is significant enough in my business thought processes that I want to rephrase it. If your activities online are not geared towards creating an income within a certain timeframe, you are not going to be successful as a business.

There are 7 things I learned from reading Matt Lloyd’s book Limitless.

A final note on the company: I have decided not to purchase their product at the moment for two reasons: 1. I am not yet their ideal customer because there is no way I could purchase the higher paying products if I wanted to. 2. I need to be more confident in my own sales and marketing style before I learn from a high energy sales team like MOBE because my personality and commitment to service are at odds with much of the high-pressure attitude of their products.

Finally, if you are considering buying a product from MOBE, understand that they are selling an entire system. You can learn from any product they sell, but they will be teaching you alot about how to do things at MOBE. The system is designed to turn customers into brand advocates. If you want to become an affiliate marketer for MOBE, I encourage you to do so, but with the caveat that there will be substantial investment required on your part.