A case study takes time, but I wanted to record my before info here so that you can see how I run my basic inbound and social campaign.
Customer: Aletheia Christian College
Problem: Has a hard time recruiting students from rural Idaho and their target market has been too small in the past. This results in limited donations and a constant fight to maintain their student and volunteer involvement. More importantly, their last inbound content creation was over a year ago.
Solution: Regular updates of FB page, creating landing pages and lead capture information and migrate their email list from Excel to Mailchimp and begin creating the marketing funnel through Mail Chimp.
Beginning Stats: 117 Subscribers to the Email List, 190 Likes on FB page.