Saturday Book Review: Screw Business as Usual

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After a small hiatus, SBR (Saturday Book Review) is back. Short and to the point, I read and review business, fiction, self-help or other works of information and show how they can apply to you as a business owner, entrepreneur, or marketer.

Today’s review is about Richard Branson’s book Screw Business as Usual.

One thing that always amazes me when I read things by or about Richard Branson is how much I resonate with him on a personality level; this book was no different.

The following are points in the book that really resonated with me:

  • As a young entrepreneur, RIchard Branson gave a homeless man the clothes off his back and had to stand wrapped in a blanket while selling his blanket. That is an attitude that great business owners have: compassion for those who are less fortunate.
  • Branson integrates teamwork in all the aspects of his businesses. If it was all about Branson, the Virgin Group would not be significant, but he makes it about his team members and praises them throughout the book.
  • Branson is willing to listen to others and act on the information they give him. Whether its environmental issues, AIDS in sub-Saharan Africa, or his business processes.

These are some of the many great stories and points that Richard Branson mentions in the book. That said, there is one issue that Branson focuses on that I do not really resonate with, although many people will, and that is climate change.

Since this is a business blog, I will not go into more detail on a political issue like climate change, but I would like to point out that most of the extreme climate issues Branson brings up in the book are not provable, and are so sensational that any amount of common sense demands that we question the bearer of that news rigorously and check their predictions.

Will all life end on the earth if we don’t stop producing CO2? Is Global Warming really a worse problem than World War II?

I’m not so certain, and since this was an assumed point of much of the book, there were many premises and conclusions that I disagreed with.

But, Screw Business as Usual is an excellent look at one of the 20th Century’s greatest entrepreneurs (yes, he’s still alive and growing his businesses, but Branson earned his first million in the 70s.

 

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