Saturday Book Review: The Foundation Series

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Sci-Fi on a marketing blog?

Yes, because content marketing seeks to understand content of all genres, even if that content style may never be used.

Foundation Series

One of the more popular novels by science fiction writer Isaac Asimov, the Foundation (7 Book Series) is a complete saga regarding the end of a galactic empire and the beginnings of a new one. Known for his psychological theories and imaginative surprises, Asimov’s novels have withstood the tests of time fairly well.

The plot of most of the books is not as important as the intricate philosophies Asimov portrays, taking sociology and psychology and theoretically applying them on a galactic scale.

Non-Evergreen Content

This is a marketing blog, so one marketing issue you will note if you read this series is that, like most sci-fi, the technology the author imagines becomes obsolete by modern standards. In marketing, you often want evergreen content that you can keep referring to over time, but you do need to realize that technology is rarely ever long-lasting.

Something Asimov wrote in the 1950’s (people flying around the galaxy using slide-rulers), becomes completely obsolete by the time he finished the series in the 80’s. In the same manner, if you are writing a blog on best SEO techniques, you need to realize that any technical gimmicks included in the blog will likely become obsolete in the next Google update.

Are Humans Predictable?

The most interesting part of the series is the idea that one person was able to take sociological data from the millions of human worlds and the billions of people on each world to predict the course of galactic human history. For a marketing professional, this philosophy is very tempting to embrace wholeheartedly.

  • We predict conversion rates.
  • We determine Return on Investment.
  • We plan marketing strategies, product releases, and more based on statistics.
  • We forecast sales, income, and more.

And yet, this series shows that humans love change and create change so much that you cannot predict anything with accuracy. By the third book of the series, Asimov introduces mutants who change his core operating timeline. He then introduces an organic world in which all atoms and groups of atoms (including humans) are part of the whole.

This reminds a savvy reader of why marketing will always be part art, as well as science.

Humans love unpredictability. Asimov knew that if he wrote a series of books that were completely predictable, they would not have continued selling.

Should I read the Foundation Series?

Do you enjoy classic sci-fi or philosophical inquiries into modernistic thought?

If so, then yes, you should read the series.

If the very question sets your teeth on edge, skip the series and rest assured.

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