Why the ART of marketing? There are plenty of great synonyms to art: skill, artifice, craft; they all make great titles for a blog on marketing, why did I choose to title it art?
At the risk of being both cliche and pretentious, it is because I am an artist.
As a color-blind individual, I never embraced that term until I met my wife. For those of you who know The Creative Habit: Learn It and Use It for Life from Twyla Tharp, creativity and art is much broader than painting, photography, or other visual arts.
Music is art. Dance is art. Writing is art.
Art, according to Merriam-Webster is “the conscious use of skill and creative imagination especially in the production of aesthetic objects.”
This leads to the following question: does marketing take conscious use of skill and creative imagination to create an aesthetic object?
Marketing requires design, requires visual presentation, content creation, and often music and dance. So, creative imagination is no problem.
Does it create an aesthetic object?
That is always the debate. If you scroll through your Facebook page following Super Bowl Sunday, debates abound on the aesthetic qualities of the ads “this year.” No matter when that year is, people have debated ads not as objects of marketing success, but as aesthetic and artistic objects.
Regardless of what your personal opinion of marketing is, this cultural moment regarding the intersection of marketing and artistic enjoyment shows that people observe and interact with marketing as if it is art.
How Do We Learn Art?
Some people cannot be artists. I cannot be a visual artist; I can learn to enjoy it and learn to discuss it with other people, but my unique character, personality, and genetic traits all combine to ensure that I will never be a visual artist.
On the other hand, I am a musical artist. Violinist, singer, bell-ringer, these all describe me and in another version of the universe, I am certain there is a professional musical version of myself running around.
Anyways, the point of bringing up music is to harp on an old mantra every musician knows:
Practice makes perfect.
Practice, practice, practice. This is one of the key aspects of any creative discipline. You have to practice your art, continually refining it through various data points to the point that it becomes something others and yourself can enjoy.
But, you never stop practicing if you want to stay at the top of your game.
And that is where the Writer’s Cue fits into the business of Paul Davis Solutions.
Every day I am working and practicing my art; I write for one client, design for another, and strategize for a third. This is how to practice marketing.
If You Want to Learn, Teach
This leads to my next cliche; you know you have learned an art when you can teach it to another.
So, here you have the Writer’s Cue, a site dedicated to teaching business people about marketing, marketing hackers about business, and people in general about The Art of Marketing.
So stick around, read a post, sign up for something, or don’t.
I hope you learn something through this humble endeavor on my part to create something meaningful, creative, and artistic.